Casa Seat was inaugurated last June, located in the heart of the City of Barcelona. The site allows users to explore the latest in design, mobility, technology, and urban culture. In this different events and exhibitions take place.
3rd year students of GCM, in the context of the subject of Public Relations, received a guided tour of the space, which has an auditorium that hosts an agenda of cultural activities, a gastronomic space with a designed menu by the chefs of Ametller Origen Mercat d’Autors, coworking areas and an innovative showroom, in which the latest launches of SEAT, CUPRA and SEAT MÓ are exhibited.
This was a great experience for the students in order to take a closer look at one of the public relations strategies of a large multinational such as Seat.