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Sector Insights

What’s the difference between being a leader and being in a leadership position?

Leadership is a mindset and a set of competencies. Someone can be in a leadership position without having the skills or understanding to truly be a leader. They might have power while not necessarily acting as a leader. Simply looking at the recent example of Greta Thunberg, who became a high-profile climate change activist (and […]

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Understanding the consumer is key for the development of a successful market approach

Digital marketing is the swiss knife for giving value    Year after year “individualism” appears in the global trend’s reports. Self-love seekers prioritize their happiness, feel comfortable in their skin and indulge and services that elevate their sense of self. Companies need to create deep connections with customers and one powerful way is through experiences. […]

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Sector Insights

La alfabetización digital en la era de la información manipulada

Información manipulada y comunicación global Hemos creado, alimentado y permitido la era digital en la que vivimos. Incluyendo sus buenas intenciones, nuestro mal uso y sus desagradables efectos. Tal vez nosotros, como usuarios, hemos sido negligentes en el uso adecuado de su inmenso potencial y hemos ignorado sistemáticamente cualquier reflexión pertinente sobre sus evidentes inconvenientes. […]

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Sector Insights

Digital literacy in the age of manipulative information

Manipulative information and global communication We have created, nourished and allowed the digital age we live in. Including its good intentions, our bad usage and its ugly effects. Maybe we, as users, have been negligent in how to make proper use of its immense potential and have systematically ignored any pertinent thought regarding its obvious […]

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Sector Insights

La pasión de organizar eventos como proyectos de impulso económico global.

Ferias, salones, congresos: gestionar proyectos globales ¿Qué pensamos cuándo organizamos eventos a nivel global? Pensamos que estos eventos están diseñados para un mercado/sector en concreto, pero se establecen como piedra angular de la economía de la ciudad que los envuelve. No es un tema aislado que los principales entes de las ciudades luchen por tener […]

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Sector Insights

The passion for organising events as global economic impulse projects.

Trade fairs, exhibitions, congresses: managing global projects. What do we think when we organise global events? We think that these events are designed for a specific market/sector, but they are established as a cornerstone of the economy of the city that surrounds them. It is not an isolated issue that major city authorities strive to […]

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Sector Insights

Seven Steps to Becoming a Leader / Siete Pasos para Convertirte en Líder (II)

Here are the seven basic rules, the seven steps, to become a leader. Apply them and you will see that they really work and if they are hard for you or you don’t know how to apply them, just ask us for help. Self-knowledge. It is necessary that you know yourself well, that you know […]

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Sector Insights

Seven Steps to Becoming a Leader / Siete Pasos para Convertirte en Líder (I)

Wild ducks follow the leader of their flock by the shape of their flight and not by the strength of their quacking Chinese Proverb  I guess you are one of those who care about leadership otherwise you wouldn’t have started reading this article. First of all, I want to reassure you, one is not born […]

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GCM Activities

3rd year students visit ‘Casa Seat’

Casa Seat was inaugurated last June, located in the heart of the City of Barcelona. The site allows users to explore the latest in design, mobility, technology, and urban culture. In this different events and exhibitions take place. 3rd year students of GCM, in the context of the subject of Public Relations, received a guided […]

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GCM Activities

3rd year students receive visit from two professionals in PR class

In the context of the subject of public relations of the 3rd year of GCM, the professionals Marta Oliva and Cristina Cabezas have contributed in the last two sessions through their experience in the sector. On November 11, the session was chaired by Marta Oliva, head of marketing and communication for Grup 62 and Ediciones […]