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Sector Insights

Halal: a necessary global look beyond stereotypes.

  In a world where the diversity of cultures and identities increasingly defines our societies, it is urgent that institutions, companies, universities, individuals and all types of actors integrate this diversity into their narratives, their visions and their actions.   This is true at the global level, with major emerging economies becoming increasingly assertive about […]

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What’s the difference between being a leader and being in a leadership position?

Leadership is a mindset and a set of competencies. Someone can be in a leadership position without having the skills or understanding to truly be a leader. They might have power while not necessarily acting as a leader. Simply looking at the recent example of Greta Thunberg, who became a high-profile climate change activist (and […]

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La alfabetización digital en la era de la información manipulada

Información manipulada y comunicación global Hemos creado, alimentado y permitido la era digital en la que vivimos. Incluyendo sus buenas intenciones, nuestro mal uso y sus desagradables efectos. Tal vez nosotros, como usuarios, hemos sido negligentes en el uso adecuado de su inmenso potencial y hemos ignorado sistemáticamente cualquier reflexión pertinente sobre sus evidentes inconvenientes. […]

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Digital literacy in the age of manipulative information

Manipulative information and global communication We have created, nourished and allowed the digital age we live in. Including its good intentions, our bad usage and its ugly effects. Maybe we, as users, have been negligent in how to make proper use of its immense potential and have systematically ignored any pertinent thought regarding its obvious […]

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La pasión de organizar eventos como proyectos de impulso económico global.

Ferias, salones, congresos: gestionar proyectos globales ¿Qué pensamos cuándo organizamos eventos a nivel global? Pensamos que estos eventos están diseñados para un mercado/sector en concreto, pero se establecen como piedra angular de la economía de la ciudad que los envuelve. No es un tema aislado que los principales entes de las ciudades luchen por tener […]

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The passion for organising events as global economic impulse projects.

Trade fairs, exhibitions, congresses: managing global projects. What do we think when we organise global events? We think that these events are designed for a specific market/sector, but they are established as a cornerstone of the economy of the city that surrounds them. It is not an isolated issue that major city authorities strive to […]

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Seven Steps to Becoming a Leader / Siete Pasos para Convertirte en Líder (II)

Here are the seven basic rules, the seven steps, to become a leader. Apply them and you will see that they really work and if they are hard for you or you don’t know how to apply them, just ask us for help. Self-knowledge. It is necessary that you know yourself well, that you know […]

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Seven Steps to Becoming a Leader / Siete Pasos para Convertirte en Líder (I)

Wild ducks follow the leader of their flock by the shape of their flight and not by the strength of their quacking Chinese Proverb  I guess you are one of those who care about leadership otherwise you wouldn’t have started reading this article. First of all, I want to reassure you, one is not born […]

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Professor Grachev interviewed by journal Libération

On the occasion of the 30th anniversary of the dissolution of the Soviet Union, the professor of the First Course of the Global Communication Management degree Andreï Grachev, has published the book “The day the USSR disappeared”. This has been shared in the journal Libération together with an interview to Professor Grachev, Advisor and Press […]

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Marketing and Communication Hub

This year has witnessed the inauguration of The Marketing and Communication Hub of Catalonia. The project came about with the goal of becoming a catalyst for the sector. The Hub is located in the Aticco building at 108 Pallars Street and counts on support from the Generalitat de Catalunya, Diputació de Barcelona and Barcelona City […]