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What’s the difference between being a leader and being in a leadership position?

Leadership is a mindset and a set of competencies. Someone can be in a leadership position without having the skills or understanding to truly be a leader. They might have power while not necessarily acting as a leader. Simply looking at the recent example of Greta Thunberg, who became a high-profile climate change activist (and […]

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Understanding the consumer is key for the development of a successful market approach

Digital marketing is the swiss knife for giving value    Year after year “individualism” appears in the global trend’s reports. Self-love seekers prioritize their happiness, feel comfortable in their skin and indulge and services that elevate their sense of self. Companies need to create deep connections with customers and one powerful way is through experiences. […]