The Social Identity of The Spokespersons And The Social Identity o The Organizations: Principles, Roles And Skills
The Social Identity of The Spokespersons And The Social Identity of The Organizations: Principles, Roles And Skills
Business Research Yearbook. Business and Global Social Responsibility
Volume XIX, number 1, 2012, International Academy of Business Disciplines
The Spokespersons, or also called spokesmen, are the embodiment of institutional relations for all types of organizations (public, private, political, etc.). Along these lines, the theory of interpersonal communication is a foundation of public relations to manage effective relationships with strategic organizationals stakeholders.