Alfredo Arceo, Enric Ordeix

The Social Identity of The Spokespersons And The Social Identity of The Organizations: Principles, Roles And Skills

Business Research Yearbook. Business and Global Social Responsibility

Volume XIX, number 1, 2012, International Academy of Business Disciplines

ISBN I-889754-17-X

262-267

The Spokespersons, or also called spokesmen, are the embodiment of institutional relations for all types of organizations (public, private, political, etc.). Along these lines, the theory of interpersonal communication is a foundation of public relations to manage effective relationships with strategic organizationals stakeholders.