Josep Rom, Enric Ordeix

Business Research Yearbook. Business and Global Social Responsibility

Volume XIX, number 1, 2012, International Academy of Business Disciplines

ISBN I-889754-17-X

256-261

Pope Benedict XVI’s visit the Sagrada Familia in Barcelona (Novembre, 7, 2010) was an event of prime magnitude for local citizens, used as an international communication platform, branding the city. This project was a good opportunity for synthesis and creativity by the most important Christian organizations that symbolized not only the Christian ideas but as well the Catalan and Barcelona’s feelings.