ArtículosRelaciones Públicas

Benchmark Chile-Spain: Qualitative Analysis For Excellence Professional Development of Public Relations In Both Countries

IMG_3048_600x864.shklEnric Ordeix, Josep Rom, Jordi Botey

Business Research Yearbook. The Importance of Research to the Global Community

Volume XX, number 1, 2013, International Academy of Business Disciplines

ISBN I-889754-18-8


This research explores and analyses the development of the basis principles of the Excellence study conducted by James Grunig and David Dozier (Grunig et al.,1992), carried out in the field of Public Relations ins Spain and in Chile.

Previous post

Jornada "Inclusió i comunicació: valors, accions i límits"

Next post

Tesi doctoral: "Tebeo, cómic y novela gráfica: la influencia de la novela gráfica en la industria del cómic en España"