Benchmark Chile-Spain: Qualitative Analysis For Excellence Professional Development of Public Relations In Both Countries
Business Research Yearbook. The Importance of Research to the Global Community
Volume XX, number 1, 2013, International Academy of Business Disciplines
This research explores and analyses the development of the basis principles of the Excellence study conducted by James Grunig and David Dozier (Grunig et al.,1992), carried out in the field of Public Relations ins Spain and in Chile.