Current and future challenges of media agencies in Europe”

Jordi Botey Lopez (Blanquerna School of Communications, Ramon Llull University, Spain) Ramon Martin (Faculty of Communication, Pompeu Fabra University, Spain) Conference Proceedings of the LCBR European Marketing Conference 2011, Frankfurt am Main, Germany July 7-8, 2011, ISSN 2190-7935, p. 60-68. The technological revolution in which we are immersed is affecting consumers, brands and specially mass media. …