Neurociencias y publicidad: la nueva frontera de la persuasión
Cristina de Balanzó y Joan Sabaté Les cruïlles de la comunicació: límits i transgressions. Pere Masip i Josep Rom (eds) IV Congrés Internacional de Comunicación y Realidad Trípodos Extra 2007, pàg. 909-923 (vol 2) ISBN: 978-84-935360-1-5
Neuroscience and Advertising: the new frontier of persuasion
Cristina de Balanzó y Joan Sabaté McCann Worldgroup, Global Growth Site network articles Document corporatiu internacional, Juny 2007 The new discoveries concerning the working of the human brain which have been generated by neuro-scientific research, as well as their strict medical application, have also meant new possibilities for applications in …