Conference Schedule
Venues: All lectures and papers will be held at Auditori Blanquerna, School of Communication and International Relations Blanquerna. Adress: Valldonzella, 12 Barcelona 08001

Monday, October 9, 2017
3:00 PM Registration (Auditorium)
4:00 PM Deans’ Wellcome
Josep Ma Carbonell FCRI-URL (Blanquerna) and Raul Reis, School of Communciation (Emerson) (Auditorium)
4:15 PM Keynote 1: Scott Ratzan, Global Health and Social Impact Vice President
5:00 PM Panel discussion (1)
7:00 PM Blanquerna/Emerson Projects Alumni reunion (Cafeteria)
Tuesday, October 10, 2017
9:00 AM Registration (Auditorium)
9:15 AM Keynote 2: Paul Fadil, IABD President
10:00 AM Panel discussion (2)
11:30 AM Panel discussion (3)
1:00 PM Lunch at Blanquerna Caffeteria
2:30 PM Panel discussion (4)
4:00 PM Panel discussion (5)
6:00 PM Presentation Emerson Blanquerna Global Communication Center
8:00 PM Gala Dinner. L’Eggs Restaurant (Passeig de Gràcia 116)
Wednesday, October 11, 2017
10:00 AM Barça Experience
12.30 AM Cultural Tour by Blanquerna Students. Olympic Ring- Barceloneta tour (optional)

Monday, October 9, 2017 – 5:00 pm – 6:45 pm
Panel discussion 1: Moderator Phillip Glenn (Emerson)

5:15 – 5:30 Phillip Glenn ; Gregory Payne (Emerson), Enric Ordeix (Blanquerna) Developing the Blanquerna Emerson partnership
5:30 – 5:45 Joan F. Fontdevila ; Jordi Botey (Blanquerna) Industry 4.0: Opportunities For Communication And Technology
5:45 – 6:00 Sabrina Thulander (University of Edinburgh) Sochi as Sports Diplomacy: The Gold Standard in Contradictions
6:00 – 6:15 Eduard Vidal (Blanquerna) The Role Of Symbolic Consumption In The Construction Of Professional Identity
6:15 – 6:30 Gregory Payne (Emerson), Enric Ordeix (Blanquerna), Raul Reis (Emerson) “Rediscover Rosarito Public Diplomacy Project: A Decade of Building Bridges at the
Grass Roots Level”
6:30 – 6:45 Nuria Arbones (AMSIB Hogeschool van Amsterdam) Intercity Cooperation for the Sake of Love

Tuesday, October 10, 2017 – 10:00 am – 11:30 am
Panel discussion 2: Moderator Jan Roberts-Breslin (Emerson)

10:00 – 10:15 Judith Colell; Francesc Vilallonga  (Blanquerna) Oscar Talks In Emerson LA: The Academy Awards Effect From An European Perspective.
10:15 -10:30 Jan Roberts-Breslin (Emerson) Trends and Global Opportunities in Graduate Education: Growing the Emerson/Blanquerna Relationship
10:30 – 10:45 Peter Hall (Emerson) Educational Opportunities Through Cross Cultural Public Diplomacy
10:45 – 11:00 Skype: Diana Trifu; Cristian Ducu
(Centre for Advanced Research in Management and Applied Ethics)
Sustainable Cities, Sustainable Products:
Radical Challenges to Human Behaviour
11:00 – 11:15 Carlos Cascante (Impulse Business Consulting S.L.) How To Do Better In Spreading The Gospel Nowadays? A Proposal From The Cultural Diplomacy Perspective
11:15 – 11:30 Sergi Salvo (La Caixa) Emotional Dividend

Tuesday, October 10, 2017 – 11:30 am – 1:00 pm
Panel discussion 3: Moderator Alicia Blanco (Rey Juan Carlos University)

11:30 – 11:45 Remi Jacob, Amelia Semprebon, Isabella Saporito, Meghan Bratton (Emerson) Student Perspectives of the 2017 Rediscover Rosarito Public Diplomacy Project – Immigration and Border Issues
11:45 – 12:00 Marc Polo; Jordi Botey (Blanquerna) Video On Demand, Prime Time Audiences And Media Planning
12:00 – 12:15 Glòria Vallès (Wine Style Travel) Gastronomy As A Key Strategy For Communications And Promotion Of Destinations
12:15 – 12:30 Joan Cuenca (Blanquerna) Catalan Brands In International Perspective
12:30 – 12:45 Jaume Suau; Pere Masip; Carlos Ruiz  (Blanquerna) Accidental Exposure To Non Like-Minded News Through Social Media: Opposing Voices In Echo-Chambers’ News Feed
12:45 – 1:00 Alicia Blanco (Rey Juan Carlos University) Challenges Of Organizational Legitimacy

Tuesday, October 10, 2017 – 2:30 pm – 4:00 pm
Panel discussion 4: Moderator Giorgia Miotto (Blanquerna)

2:30 – 2:45 Brenda Wrigley (Emerson) Tenets of Diversity in Public Diplomacy
2:45 – 3:00 Kyle Neill (Emerson) Bridging Cultural Gaps through Immersive Educational Experiences: A Student Perspective on the 2016 Emerson US Nepal Embassy Election Project.
3:00 – 3:15 Giorgia Miotto (Blanquerna) LEGITIMACY and CSR: Theoretical Framework And Research Methodologies
3:15 – 3:30 Alicia Blanco; Cristina del Castillo (Rey Juan Carlos University) Legitimacy In The Spanish Public Universities
3:30 – 3:45 Josep Lluís Micó; Santiago Justel; Enric Ordeix (Blanquerna) Governing The Media: Web Analytics In Newsrooms
3:45 – 4:00 Pere Franch (Blanquerna) Praising The Fallen Heroes: Storytelling In Us War Presidential Rhetoric, From Johnson To Obama

Tuesday, October 10, 2017 – 4:00 pm – 6:00 pm
Panel discussion 5: Moderator Jordi Botey (Blanquerna)

4:15 – 4:30 Matthew Mogavero (Emerson) Immersive Advocacy Campaigns At The Local Level.
4:30 – 4:45 Marçal Sintes (Blanquerna), Andreu Casero (Jaume I University) European Populist Left Communicative Style. A Definition Attempt
4:45 – 5:00 Abhishek Suryawanshi (Emerson) Diplomacy in Wikipedia Communities
5:00 – 5:15 Carmen Lahoz; Josep Rom (Blanquerna) Co-Creation Of Brand Value: The New Source Of Competitive Advantage
5:15 – 5:30 Skype: Mehroz Sajjad (Beaconhouse National University) Moin Khan- A Different Agenda: Using Travel as a Soft Power Tool for Nation Branding
5:30 – 5:45 Laura Camerino (University of Vic) ; Josep Rom; Nina Suriñach (Blanquerna) The Public Image Of Jordi Labanda; The Key Of Success In Illustration As A Creative Activity
5:45 – 6:00 Skype: Vincent Raynauld (Emerson)   The Power Of Political Image: Justin Trudeau, Instagram, And Celebrity Politics

Biographies
Biographies of the speakers at the 3rd Global Summit Blanquerna Emerson
summit bios